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Discover the nuances between buyers and consumers in Chapter 5 of Consumer Markets and Buyer Behavior. Terry Wu, at TEDxBlaine, explores the latest in neuromarketing - the science behind consumer decisions. Learn how to leverage insights into consumer behavior to enhance marketing strategies. For second-year students like E Dr Mahmoud Fawzy, this is a must-read to excel in understanding the complexities of today's consumer markets.

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